Content Marketing Vs. Copywriting

Content marketing tak semestinya menjurus kepada pemasaran produk atau servis yg kita jalankan secara langsung sedangkan copywriting adalah penulisan yg menjurus secara langsung bertujuan mempromosikan sesuatu produk atau servis...

Definasi "Copywriting" menurut Wikipedia:
Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Definasi "Content marketing" menurut Wikipedia pula:
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.

Content Marketing has been defined in multiple ways. The meaning of the term depends a lot on the purpose and context. One of the most used definition is “the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action"